FOR IMMEDIATE RELEASE: 9/26/2020
Minority Owned Cosmetic Company Challenges the Standard of Beauty
MakeUp By Sparkle Further Champions” Brown Girl” Beauty With New Product Launch
Houston, TX: Today, MakeUp By Sparkle (MBS), a cosmetic company specializing in bold, pigment-rich, and skin- friendly lip products for women of color, announced that they will be expanding their current reach to include an additional category of beauty: face palettes. After seeing success with her unique approach of “Pro Brown Girl” women of color centric day-to-night line of “Lippies” and Lip Kits, the brand has decided to further challenge the quality—and functionality—of beauty products with the launch of 4 “Power Palettes” available this October. Designated names that scream “Girl Power” these products introduce the brand to an entirely new category: face.
“Expanding our product line to include our Power Palettes has been one of my proudest moments in my 14 years at MBS. MakeUp By Sparkle empowers all shades of beauties to conquer their days--and nights--confidently. Adapting our product line to now include all-in-one face palettes has
really helped us increase our reach; we are now able to ‘add a little Sparkle’ to a broader range of needs for the on-the-go women of color. I couldn’t be more elated, women of color have historically been an underserviced demographic in the beauty industry…who knows, this time next year we could be expanding our product line to include more products that service women of color.”
To develop the products included in the expansion, MBS prioritized the following:
- MBS completed extensive research on the quality of products that would be included in the new Power Palette collection. This included ensuring the products met the MakeUp By Sparkle standard of quality; makeup that does not compromise the skin and highly pigmented colors that accommodates the array of skin tones in women of color.
- MBS considered the inclusion of face palettes a natural progression from their current product line of lips. Considering the new social conforms as a result of the current global pandemic, the importance of eyes as a form of expression become more important than ever. With this in mind, the palettes were named after the many different personas a woman can embody in her daily life. MBS wanted to ensure that the users of their products not only looked beautiful but felt beautiful from the inside out.
About MakeUp By Sparkle: MakeUp By Sparkle is a Minority owned and operated cosmetic company based in Houston, TX. Founded in 2006, MakeUp By Sparkle features paraben-free, noncomedogenic, hypoallergenic and cruelty free products that caters to the woman of color. Her bold, pigment-rich cosmetics are designed for the woman on the go and allows her to look good without compromising her skin.