MakeUp By Sparkle Announces Partnership With Perfect Corp.’s YouCam Makeup Technology
This unique, interactive virtual try-on experience is changing where- and how- MakeUp By Sparkle’s consumers buy beauty.
Houston & San Jose—October 10, 2020-- MakeUp By Sparkle is pleased to announce they have entered a strategic partnership with Perfect Corp, combining MakeUp By Sparkle’s array of Pro-Brown Girl centered line of products with YouCam’s sophisticated AR and AI technology to modernize the consumer experience when shopping for cosmetic products. This partnership highlights the unique intersection of tech and beauty, while ushering the beauty industry into a Pandemic cognizant era without sacrificing the experience of the customer.
MakeUp By Sparkle, a burgeoning cosmetic company specializing in bold, pigment-rich, and skin- friendly lip and face products for women of color, will feature Perfect Corp.’s YouCam Web technology on their new distribution platform to give consumers the opportunity to “try before you buy” through a virtual try-on feature. Perfect Corp., whose mission is to transform the beauty industry by marrying the best of augmented reality (AR) and artificial intelligence (AI), will also feature the minority owned and operated beauty company’s complete product line up on their free YouCam Makeup consumer app this fall. As an indie, female, black-owned beauty brand, MakeUp By Sparkle is excited to join Perfect Corp. roster of over 250 leading beauty giants and retailers to integrate the advanced YouCam technology across multiple consumer touchpoints.
This partnership not only revolutionizes the way beauty consumers purchase their MakeUp By Sparkle products, but ushers the entire beauty industry into the post-Pandemic era by allowing consumers to safely try on the products they will ultimately purchase as they would have during an in-store makeover. Sparkle Lockett, owner of MakeUp By Sparkle said this about the new partnership:
“As a techie myself, I have always known that a marriage between beauty and technology was missing in the beauty industry. My history as a QA analyst means that I am always looking for ways to optimize a service, workflow, or process. The addition of the virtual try-on capabilities will allow MakeUp By Sparkle to shift our business model to include a more hands-on approach to our customers, without being ‘hands-on’. This is more important than ever given the current social climate and parameters set by Covid-19. We are well aware that the beauty industry has taken a major hit due to the Coronavirus, we are grateful that we have been able to pivot in a way that meets the needs of our customers and allows us to keep our doors open. When we were looking for a company that could execute this technology in a seamless manner, Perfect Corp was the obvious choice.”
“We are thrilled to have the indie beauty brand MakeUp by Sparkle join our YouCam Makeup family,” shares Perfect Corp. founder and CEO, Alice Chang. “We admire the brand’s forward-thinking strategy and inclusive approach to beauty and look forward to bringing their vibrant pigments to life for beauty shoppers to discover more products than ever before with instant, hyper-realistic try-ons on their website and in the YouCam Makeup app.”
By virtually connecting MakeUp By Sparkle’s more than 1500 current customers with YouCam Makeup’s sophisticated AR and AI technology, the collaboration represents a significant step into the future of online purchasing for the beauty brand. The technology will be ready for release to the public on both the MakeUp By Sparkle website and the Perfect Corp’s YouCam Makeup app October 1, 2020.
To arrange an interview, contact:
- Sparkle Lockett, owner and CEO, MakeUp By Sparkle email@example.com
About MakeUp By Sparkle: MakeUp By Sparkle is a Minority owned and operated cosmetic company based in Houston, TX. Founded in 2006, MakeUp By Sparkle features paraben-free, noncomedogenic, hypoallergenic and cruelty free products that caters to the woman of color. Her bold, pigment-rich cosmetics are designed for the woman on the go and allows her to look good without compromising her skin.
About Perfect Corp.: With over 850 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com and LinkedIn.