"Post lockdown make-up mantra: basically adapt it to the ubiquity of face masks."
With protective face masks here to stay until a COVID-19 vaccine is developed, it’s safe to say that the way we wear makeup will change. This means gravitating away from statement lips and contoured cheekbones and shifting toward creative eye and brow makeup looks.
Mask-friendly eye makeup looks have already seen an uptick in popularity on social media ― “eye” searches during April on the popular makeup subreddit r/makeupaddiction were up 36% from March. And makeup-obsessed redditors like Chloe Richmond have shared their own personal looks on the channel, signifying a clear trend on the rise.
The Future of Makeup
Makeup artist Shureice Dawn posted an eye look that became a viral success: a crystal mask and matching eye makeup look. She thinks it’s an indicator of where makeup looks are going in the near future.
“Eye makeup will become the way many people choose to express themselves,” Dawn said. “We will soon have to smile only with our eyes, and this is why eye makeup will become more important than ever.”
As mask-friendly eye makeup looks continue to rise in popularity in the beauty space, we tapped social media pros and beauty vets to break down how to create safe and colorful looks on your own. From eye makeup products to choose, to helpful application tips to bookmark, read this before you start combing through Pinterest for DIY makeup ideas.
Coordinate your eye shadow shades to complement your face mask
I suggest selecting eyeshadow shades that enhance and flatter your mask and your eye color. Or you can choose a color on the opposite side of the color wheel as your mask.
If you would like to create a much bolder eye look, I suggest using a colorful eyeshadow that is different from the shade of the mask. A great example would be pairing a pink shadow with a yellow face mask in order to create some eye-catching contrast. MakeUp By Sparkle now offers all-in-one face palettes that will give you a range of highly pigmented colors to use to create your look.
Keep your brows in good shape
While classic nude or neon eyeshadow shades definitely bring some excitement to your eyelids, Sonia Thomas, owner of HTX Brow Lab & Artistry, advises that you’ll want to pay equal attention to your brows, as your arches add oomph to any eye makeup look.
“Brows frame our face, and help to bring balance and harmony to the features, so it’s always a good idea to add definition to the brows,” Sonia said. “Just be sure that your application doesn’t end up too low under the eye when creating a more elaborate look, as it could be easily rubbed away by the mask.”
And yes, keeping your brows in good shape also means tweezing and plucking them regularly, especially if your go-to waxing studio or salon hasn’t reopened yet. However, you won’t have to spend a fortune in keeping those arches full, as Sonia explained that you can shape them on your own by using tools like a brow pencil.
“I recommend keeping brows manicured by using a brown brow pencil, and drawing in your ideal brow shape,” she said. “You can then pluck or wax any hairs outside of your drawn shape.”
Choose mascara, lashes and liners carefully
Mascara, eyeliner and false lashes can be integral parts to any makeup look. When you are wearing makeup alongside a mask, I suggest using darker mascara products, as they immediately draw attention to the eyes and make them look more pronounced.
False lashes are another option to consider, but you’ll always want to opt for styles that allow you to keep your hands away from your hands and face. With this in mind, I recommend avoiding fussy products that constantly need to be reapplied or adjusted.
Choose flared lash styles, as they give you lift at the outer corners of your eyes, creating younger looking eyes as a result. You’ll also want to grab a lash glue that has great staying power, as it prevents you from constantly touching or rubbing your eyes.
Eyeliner should also be applied carefully. Makeup artist Jenny Patinkin suggested tightlining the eyes before you leave the house in order to help them stand out.
“Use a tightlining technique to apply navy blue, dark brown or black liner underneath the roots of your upper lashes,” Patinkin said. “This helps to define the shape of the eyes, makes lashes look thicker and make the whites of the eyes appear much whiter and brighter.”
Makeup has always been about personal expression and in times like these, that concept remains unchanged. Just ensure that any makeup look you create is comfortable and doesn’t require you to fidget around with your face mask, which could increase your risk of contracting COVID-19. Until then, keep your lips treated and your supply on hand...lips will make a grand comeback!